5
min read

How to Tell If Your Video Conferencing Rooms Are Worth the Investment

Published on
June 19, 2025
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In today’s fast-paced corporate environment, workplace technology plays a pivotal role in fostering collaboration and enhancing productivity. Among these innovations, smart meeting rooms equipped with advanced video conferencing systems are increasingly essential. But in order to truly maximize the value of your investment, it’s time to deep dive into how you can measure and optimize your video conferencing room utilization.

Finding Out The Key Metrics to Measure Video Conferencing Room Utilization

A workplace analytics platform like Athena provides actionable insights to help you track key metrics for your video conferencing rooms:

  1. Occupancy Rates: Understand how often your rooms are in use with workplace occupancy sensors and occupancy analytics software.
  2. Peak Usage Times: Identify the busiest periods to better schedule meetings and improve availability.
  3. Meeting Duration Trends: Analyze how long meetings typically last and whether the allocated time is efficiently utilized.
  4. AV System Performance: Ensure your AV integration and Teams conference room setups are running smoothly to avoid disruptions.
  5. Space Utilization: Track how effectively the space within your video conferencing rooms is being used.
Athena Analytics – Occupancy Tracking Solution for Enterprises

Beware of The Common Inefficiencies in Video Conferencing Setups

Despite the best intentions, many organizations struggle with inefficiencies in their video conferencing systems:

  • Poor AV Integration: Suboptimal audio-visual setups can lead to technical difficulties, wasting valuable time.
  • Underutilized Spaces: Rooms may be booked but not used effectively, leading to wasted resources.
  • Inadequate Maintenance: Reactive, rather than preventive, maintenance can result in frequent technical failures.
  • Outdated Technology: Failing to upgrade hybrid conferencing solutions can hinder the user experience.
What You’re Paying For: A Breakdown of Key Video Conferencing Room Components

Investing in a high-quality smart building technology solution involves several components:

  1. Video Conferencing Systems: Includes cameras, microphones, and displays tailored for hybrid conferencing solutions.
  2. AV Integration: Professional setup to ensure seamless connectivity and performance.
  3. Occupancy Sensors: For real-time room utilization tracking and efficiency improvements.
  4. Software Platforms: Tools like Athena for meeting room management and data analytics.
  5. Maintenance and Upgrades: Regular updates to keep your systems future-ready.
How to Get the Most Out of Your Existing Video Conferencing Infrastructure

If you're looking to maximize the impact of your current smart meeting rooms without overhauling everything, here are some practical strategies to boost performance:

  1. Prioritize Regular Maintenance
    Preventive care isn’t just about keeping your equipment running—it's about minimizing downtime and avoiding costly repairs. By staying on top of maintenance, you ensure your systems stay reliable and efficient for the long run.

  2. Tap Into Analytics for Actionable Insights
    Analytics platforms are more than just data—they're a tool for identifying areas where your meetings could run smoother. Track usage patterns, spot inefficiencies, and fine-tune your room setups for maximum productivity.

  3. Upgrade Your AV Equipment
    Partnering with a trusted AV provider in Asia can breathe new life into your existing setup. Small upgrades, like better microphones or upgraded video conferencing cameras, can make a world of difference in meeting quality and participant experience.

  4. Implement Occupancy Sensors for Smarter Scheduling
    Occupancy sensors help you get a clear picture of room usage, so you can optimize scheduling and ensure spaces aren’t left underutilized. It’s a simple yet effective way to make your meeting spaces work harder for you.

  5. Invest in Employee Training
    Your team’s knowledge is just as important as the tech itself. Providing training on best practices for using platforms like Teams can help ensure meetings run smoothly, reducing technical glitches and making the most of your tools.

Tips for Maximizing Value from Video Conferencing Facilities
  1. Encourage Preventive Maintenance: Regular check-ups for your AV equipment can save money and reduce disruptions.
  2. Promote Hybrid Solutions: Equip rooms with technology that supports both in-person and virtual attendees.
  3. Redesign for Space Utilization: Make adjustments based on data from space utilization analytics to optimize layouts.
  4. Set Clear Policies: Define guidelines for booking and using video conferencing rooms to prevent misuse.

Investing in meeting room solutions and smart tech isn’t just about having the newest gadgets—it’s about making them work smarter for you. By tapping into data, fixing inefficiencies, and staying ahead with regular maintenance, you can make sure your video conferencing rooms are delivering real value. Leverage workplace technology to create a seamless, collaborative space that boosts productivity.

Talk to us to learn more!

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